In the world of luxury real estate, it's not a rare occurrence for one particular home in the neighborhood to stand out amongst the rest. The home may dazzle in comparison to its counterparts due to the selected interior finishes, the architectural style or the overall character and charm it posses. Whatever the reason may be, selling the top home in a neighborhood presents an opportunity for agents to adopt a more creative approach in attracting the right buyer and closing the sale.
With any listing it is the agents responsibility to convey the value of a property in such a way that resonates with homebuyers, and in the instance of selling a premier property this oftentimes entails personalizing the home buying experience through storytelling. When looking at a home agents and potential buyers are not typically seeing the same thing, homebuyers tend to have a higher focus on cost and may not understand the reasoning for why the house next door is on the market for $1,000 less per square foot. This is where the expertise of the agent comes in and it becomes their job to communicate how the homes design and construction set it above the rest.
In order for agents to successfully impart the value of a home to potential buyers, it is imperative for the agent to speak the same language as their client and understand their clients tastes and the lifestyle they lead. Buyers, much like anyone, are more likely to be receptive to someone they trust speaking to them as a friend or colleague rather than a real estate agent using technical jargon that evokes the feeling of speaking with an outsider. By understanding your client and relating to them on a personal level, it becomes easier to craft a memorable experience that stretches beyond the cost of the home and helps create impactful meaning behind the story of the property.
In addition to weaving a compelling story for homebuyers agents should also work to surpass expectations by taking it a step further and personalizing the experience beyond just staging the home. An effective tool beyond simply staging a home could be to include an interior designer when taking clients on a tour of the space, their expertise in decor can pave the way for conversation around the potential for each room in the home and work to build excitement for buyers. Agents can also exceed expectations and create a more luxurious experience for homebuyers by utilizing various online marketing channels so that properties can be viewed from anywhere and at anytime.
Last but not least, it is important for agents to remember that finding the right buyer takes time but with consistent effort there is the chance to build relationships that last beyond one transaction and continue for years to come.
