Pam Gottfred MacPherson does it all. She's "always frank and honest with opinions on what needs to be done to help your home sell quickly for top dollar," and isn't afraid to get her hands dirty during the staging process. Because selling and buying is a very personal and emotional experience, she believes it's important to have a voice that appreciates the delicacy of the situation but still stays grounded, direct and factual in the process. "Many homes have great bones and potential. I love helping the seller stage their home to help attract today's buyer and adjust to the ever-changing demands of the market."
Pam specializes in luxury markets in the near north suburbs of Glenview, Golf, Evanston, Wilmette, Winnetka and Kenilworth and has extensive experience with new construction and rehab projects. Prior to specializing in the Northshore market, Pam helped clients and developers buy and sell in various Chicago neighborhoods such as West Town, Lincoln Park, Lakeview, among others. As she started focusing more on the North Shore, she started the MacPherson Group to make the Urban to Suburban transition smoother for their buyers and sellers. They offer a variety of concierge services to their clients to assist with any roadblocks in home purchase and sales environment including decluttering services, staging, contractors, and advanced marketing. They have a licensed specialist on their team in almost every neighborhood of the North Shore Suburbs, Western Suburbs, and Chicago Neighborhoods. Clients benefit from first-hand knowledge of products, pricing and negotiation. For sellers, Pam has a proven track record of selling homes at a 96.9% list-to-sales price ratio, according to Broker Metrics powered by the MLS.
Pam grew up in the Village of Golf and attended Glenbrook South High School, then went on to be a scholarship athlete at Duke University. She and her husband moved four times in their first five years of marriage. "All of our moves and researching communities and homes in different states is where my experience and love for real estate started." Before moving to Glenview, she and her family lived in Evanston for 10 years. Her husband, Matt, is the Associate Head Coach and Defensive Backs Coach for Northwestern University's football team.
Pam's competitive nature, strong negotiation skills, staging design experience, and extensive market knowledge bring unique skills to her clients. When not selling homes she enjoys spending time with her husband and three children and cheering on the Northwestern Football Team.
