Genna Hill's philosophy is simple: make every client, a client for life.
Purchasing or selling a home is not just another business deal—it is uniquely personal and requires an agent who is thoughtful, tenacious and committed to finding the optimal outcome for all parties. Setting the standard for an exceptional experience, Genna delivers tailored real estate solutions by listening to her clients’ wants in order to understand their needs. Whether you are looking to buy your first condominium, sell a single family home or create a marketing strategy for a new development, each of Genna’s clients receives the same unparalleled market expertise and dedication. Genna builds long-term relationships with her clients through her strategic approach, down-to-earth demeanor and by always putting their needs first.
Genna Hill advises clients throughout the entirety of the buying process, from site selection and budget to consulting on home improvements and foreshadowing red flags in the transaction. Through her network of lenders, home inspectors, attorneys and other vendors, your transaction will be handled with professionalism every step of the way. So whether you are buying your first home or are a seasoned investor, Genna Hill will help you find, negotiate and close on the perfect home for your lifestyle.
Successfully representing the sale of a residential property requires high-level strategic outlook, market understanding, extensive negotiation experience and superior listing expertise. Genna Hill has represented the sale of thousands of homes, bringing unrivaled expertise and careful attention to detail to each transaction. Her vast network and marketing proficiency make her one of the premier seller’s agents in Chicago.
Genna Hill has applied her expertise from the ground up to some of the biggest name developments in Chicago. From large-scale developments to micro-construction, she consults on every detail of the project, including pricing, acquisitions, architecture and interior design, floor plans, loan negotiations, value engineering and marketing strategy. By working alongside developers and investors, Genna Hill has added value to multiple developments in Chicago, ensuring optimal profitability for all parties involved.
Career Highlights:::
Throughout her career, Genna Hill has participated in thousands of successful real estate transactions. While every sale or purchase is unique, Genna Hill applies the same level of strategy and service to each client. From serving as a consultant for @properties on the most successful Chicago development projects to securing a home for a first time buyer, here are a few highlights of her career milestones.
Printer’s Square
Address: 780 S. Federal Place
Services: Developer’s Strategist
In this condo conversion project, a strategic approach was an essential aspect of ensuring the success and profitability of the assignment. In most condo conversions, developers can count on existing tenants to account for 10-20 percent of project sales. In this case, many of the tenants were students paying below market rates, which meant taking a different approach, and marketing the project to investors who would view tenant-occupied condos as a cash flow opportunity. As the lead salesperson on the project Genna Hill managed a team of 10 to seamlessly coordinate the sales from start to finish. This conversion of 355 units was over 80% sold within 6 months and performed at a higher return than the developer’s projections.
450 W. Briar
Address: 450 W. Briar, Chicago
Services: Developer’s Strategist
450 W. Briar was a development destined for success, but when the project opened in March 2005, sales fell flat. To set the sales in motion, the developer brought in @properties and Genna Hill to bring a modern sales approach and fresh momentum to the project, with the goal of selling out the development within six months. After launching campaign that included both print and digital advertising in the mainstream media, plus grassroots marketing through Google ads, Craigslist listings, classifieds, print campaigns and email marketing, the project took off. They even strategically overhauled the exterior signage program to receive increased visibility in East Lakeview and brought in cutting edge lifestyle photography would speak to the profile buyer. In the month it took the previous firm to sell 20 units, Genna Hill and her team sold 75 units. They managed to sell out the entire project in less than six months; implementing steady price increases along the way. The success of 450 Briar brought forth the importance of a contemporary sales strategy, as well as, proved the asset of working with a consultant who could bring a new perspective to the agent to developer relationship.
2390 Sheridan
Address: 2390 Sheridan
Services: Developer’s Strategist
2930 Sheridan was built in the 1960s with 255 units, ranging in size from Jr. 1 bedrooms to 2 bedroom units. The conversion of the large building was huge task for the developer team, not to mention the lofty goal of retaining as many tenants as possible while construction was underway. From the beginning, Genna Hill worked alongside the developer on construction strategy, the conversion legalities and notification, as well as the tenant conversion. Then Genna Hill and her @properties team came in and crushed it in sales during a changing real estate atmosphere. Midway through record-breaking sales, the recession took a serious hold. Steady sales continued in the strong East Lakeview market, but Genna realized they were losing enough buyers to the resale market and the only way to change that was to stand apart. Genna Hill redesigned the finish package to something the developer had never done— contemporary, and did it under budget. As a result 40 units sold in 2009 in 30 days. Genna was able to offer valuable insight into the marketing of the project, in addition to determining what finishes were going to be most appealing to their target demographic.
10 E. Delaware
Address: 10 E. Delaware
Services: Developer’s Strategist
A luxurious $156 million Gold Coast Development, the developer hired Genna Hill and @properties to consult on the project from the ground up. As a developer liaison Genna advised all aspects of the development working with world re-known architect Lucien LaGrange on floor plans and building system placement; Darcy Bonner on interiors; and sales strategy, construction details and coordination with Mike Reshke’s development company, The Prime Group, all while manageing the sales team and marketing strategy. Together they were able to successfully construct a stunning building, while saving the developer group millions of dollars. The 115-unit, 35-story bedroom sold steadily and broke records even in the middle of the recession, and the team contributes these successes to the time and thought given to the gracious feel, attention to details and quality of construction and design. As a result, Ten East Delaware became the best performing building to come out of the ground in Chicago during the recession and within iStar Financial’s entire national portfolio. Genna dedicated six extraordinary years on Ten East Delaware consulting on every level. This achievement speaks volumes to a developer ‘s insight, to bring talented people together, embrace their knowledge, passion and allow space for their consult to work for the success of the project.
4141 N Whipple - 2015
Address: 4141 N. Whipple
Services: Buyer’s Representative
Genna Hill was tasked with finding a luxury home in the Chicagoland area, accessible to downtown, yet within a certain price point. After scouring the market in Wicker Park, Humboldt Park and Logan Square, the buyers weren’t finding the quality or elegance for which they were hoped. After the buyers expressed interest in expanding their boundaries, Genna mentioned a home she had curiously watched being built, and the superb quality she witnessed. By complete chance, at the end of their tour at 9:30 pm that evening they were able to view the home after driving by. The 3,600 square foot, 4 bedroom 3.1 bathroom home was a new construction on a lot and a half, built from the ground up, was more than lovely. They negotiated a great price and were able to purchase the home for less than $900,000 in the rapidly appreciating, awesome neighborhood.
725 W. Brompton -2014
Address 735 W. Brompton
Services: Seller’s Agent
Genna Hill was hired to market a duplex down in the Lakeview neighborhood of Chicago, at a time when the market was still recovering. There was not a lot of product on the market at the time, but the majority of duplexes in the neighborhood had sold in the mid-$500’s. Her listing had an exceptional attention to detail with a uniquely gracious floor plan and amazing finishes. Genna understood the value of such improvements seeing beyond what most brokers did with her analysis. She was confident her knowledge, experience, and the preciousness of the home gave her the ability to outsell the market. Genna Hill was successful and sold the home for $625,000 in just six weeks. Her clients were beyond thrilled!
