Sam // Principal Broker
I pride myself on blending up-to-the-minute technology with old-fashioned customer service. I recognize the importance of establishing relationships when working with both buyers and sellers through honesty, integrity and personal attention. A native of the Chicago area, I moved to Michigan after receiving my bachelor's degree from Miami University (OH). My passion for real estate helped me to quickly realize the strengths of the local communities, and I am proud to call Southeast Michigan home. As one of metro Detroit's top producers, I have the education, certifications, experience and drive to help a wide range of clients from first-time buyers to multi-property investors. I recognize the uniqueness of each situation and strive to provide a personalized approach to meet the needs of each client. I have been fortunate enough to quickly grow a thriving real estate business built on a foundation of referral-based business that speaks directly to the positive experiences of my past clients. With their trust and my proven track record, I am thrilled to distinguish myself as an Hour Media Detroit All-Star (Top 5% of Production in Metro Detroit) from 2015 through 2025.
Skills, Strengths and Certifications/Accreditations:About SK Group
Started by Sam Kaplunov, SK Group strives to provide top-notch representation to all of our clients, at every price point.
Beginning in 2015, Sam Kaplunov and SK Group have been recognized annually as part of elite top producers – recognized by Hour Media as an All-Star being in the top 5 percent of producers.
It's all about our clients. We don't aim to be the biggest, we aim to be best. Our clients become extensions of us and vice versa, so we truly empathize and are able to represent their needs and wants as though they were our own.
We handle everything in house in real-time. Nothing is out-sourced to unknown providers, so when it comes to oversight, we truly provide the highest level of detail-oriented customized attention which leads to maximum service and top-notch results. This is rooted in our strong work ethic, market knowledge and experience.
When representing sellers, we don't just wait for the phone to ring. We actively create the market and take direct steps toward finding the best buyer possible. The world is tech driven and we utilize the latest and greatest tools to allow for maximum exposure. With that said, though, this is still a people business and at the end of the day…it's the connections that count.
Growth is incredibly important to us. Our business grows, but more importantly, we grow as people. We constantly evolve and adapt to provide the absolute best real estate service to our clients.
We are a luxury brokerage yes, but we don't just sell luxury high end homes. We focus on providing the luxury service to each and every client and customer we deal with. Whether it's a 1st time homebuyer or an ultra-luxury high end listing, you get the same straight forward and honest approach.
We truly care about the people in our life. Life is short so we only surround ourselves with good people and those that we enjoy being around. We want to be happy and are always optimistic, humble and grateful. We embody these principles to create a healthy work-life balance.
Our clients become friends, and our friends become family…and at the end of the day, family is what it's all about, right?
